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商品編號： HKU992 出版日期： 2012/12/31 作者姓名： Enright, Michael J. 商品類別： General management 商品規格： 23p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The case is set in 2011. P&G has announced that it wishes to serve an additional billion customers globally within the next five years. To do so, it will have to expand its activities in China. P&G is widely considered successful in China, and it is the leader in several product categories in a rapidly growing China market, but Chinese people still buy only a fraction of the value of P&G products as in the US or the rest of the world. The case allows for a detailed discussion of how P&G has built up its business system in China, the challenges it faces in expanding its position in China, and its strategy to focus more on emerging markets around the world. The case can be used as a comprehensive country strategy case.
涵蓋領域：
Emerging markets
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